She Did That: Beyonce Inks Collaboration Deal With Adidas, Plans To Relaunch Athleisure Brand Ivy Park
Beyonce killed the game when she launched Ivy Park. It was right at the beginning of the cozy girl trend. She spoke to comfy chic girls everywhere with her sleek and functional designs.
I am beyond excited to hear that she will be partnering with Adidas. Bey is also set to relaunch Ivy Park with them as well. She is collaborating with them with the development of a fashion forward female sneaker. I know it’s going to be super cute too! I’ll definitely be coping!
After the decline in popularity of the Adidas collaborations like Stan Smith, they had began to shift all of their focus to their Kanye collab. Inking a 20 shoes a year deal for 2 years, talk about major coin! It’s no surprise that Adidas’ was eager to collaborate with a female power house like Beyonce!
So it’s rumored that Bey sat down with a bunch of athletic companies such as Jordan and Under Armour. She was allegedly interested in Reebok’s concept and vision. However, when she realized their team didn’t reflect her background she declined the multi million dollar deal!
Now that’s some boss level stuff right there!